Welcome to Fresh Egg Designs!

Product Design Leader | Strategy-Driven | Systems Thinker | Innovator

I’m a Product Designer who loves tackling complex problems & turning them into clear, impactful solutions.

My Process

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DEFINE

Clarity & Alignment

I lead collaborative discovery sessions with stakeholders and users to uncover needs, align on goals, & frame the right problems to solve.

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DESIGN

Systems & Craft

Through iterative exploration, I translate insights into concepts, wireframes, and polished design systems, always balancing user needs with business priorities.

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BUILD

Momentum & Feasibility

I partner closely with engineering to turn ideas into functional prototypes & MVPs, ensuring feasibility while maintaining high design quality.

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TEST

Validation & Growth

I validate solutions with users through interviews, analytics, and experiments (A/B testing), using insights to refine and scale the product.

Featured Work

Product Design

Dick’s Sporting Goods

Lead design for our patented Footwear Request app, which has smashed annual records for single day requests & holiday totals.
I’ve also drafted vision artifacts & created roadmap alignment for the ShoeRunner 2.0 modernization effort, directly tied to significant footwear sales.

View Project