Welcome to Fresh Egg Designs!
Product Design Leader | Strategy-Driven | Systems Thinker | InnovatorI’m a Product Designer who loves tackling complex problems & turning them into clear, impactful solutions.
My Process
DEFINE
Clarity & Alignment
I lead collaborative discovery sessions with stakeholders and users to uncover needs, align on goals, & frame the right problems to solve.
DESIGN
Systems & Craft
Through iterative exploration, I translate insights into concepts, wireframes, and polished design systems, always balancing user needs with business priorities.
BUILD
Momentum & Feasibility
I partner closely with engineering to turn ideas into functional prototypes & MVPs, ensuring feasibility while maintaining high design quality.
TEST
Validation & Growth
I validate solutions with users through interviews, analytics, and experiments (A/B testing), using insights to refine and scale the product.
Featured Work
Product Design
Dick’s Sporting Goods
Lead design for our patented Footwear Request app, which has smashed annual records for single day requests & holiday totals.
I’ve also drafted vision artifacts & created roadmap alignment for the ShoeRunner 2.0 modernization effort, directly tied to significant footwear sales.
Skill Development
SqueakerChomp
Leveraging AI to bring a joy-filled 2D game to life using Unity, Cursor AI, & Chat GPT.
My dog Mr.Chompers is the inspiration and my motivating factor for learning this new skillset & game development.



